Reasons NOT to go around slapping your name on everything
A 26-year-old college student was electrocuted while walking barefoot at a Red Hot Chili Peppers concert. Any P.R. grads care to explain to me why this is in any way a good statement for a press release?
"The Verizon Wireless Amphitheatre extends heartfelt sympathy to the family and friends of the individuals involved in this unfortunate incident."Kind of like, if you're Wal-Mart, you don't want to have one of your big rigs with the big blue block letters, say, collide with a schoolbus, and, say, become a top story at a national news website. That's the wrong kind of association, I'd think.
Posted by Matt at June 9, 2003 12:29 AM
