Interesting ad from Dell:
On November 8, The Wall Street Journal reported that Best Buy is planning to shun up to 20% of its current customer base.No snarky commentary or insightful observations... just, I'm struck — it's an interesting ad. Your thoughts?You read that correctly. Shun. As in actively resist. They've reportedly decided that as many as 100 million of its 500 million store visits each year are "undesirable." To quote a Best Buy executive as reported in the article: "They can wreak enormous economic havoc."
Posted by Matt at November 17, 2004 11:18 PM
