My sofa's name is Fred
You've got to love Ikea, if for no other reason than that they certainly mix it up when it comes to their product names. It's just a wild weird wonderland of willy-nilly naming.
Bookcases named Billy. Corkscrews named Groggy.
Computer desks named... well, check the link.
At least once in America, a young couple on a trip to the local Ikea will see this desk, test it out, measure it, imagine how it would look in their apartment... and then be turned immediately away from it, knowing that they could never perch on its built-in stool without its unfortunate and ill-considered name flashing across their minds.
Nod of appreciation: Lileks.
Posted by Matt at January 6, 2005 2:21 PM
